Released on: May 8, 2008, 7:45 am

Press Release Author: Apatar

Industry: Software

Press Release Summary: New Apatar data quality connector for CDYNE Demographics Web
service enriches customer database by integrating contacts with their statistical
socio-economic data

Press Release Body:
Apatar, Inc., the leading provider of open source software tools for the data
integration market, today officially announced the CDYNE Demographics connector for
the Apatar Open Source Data Integration toolset. The new connector delivers
statistical data about customers and allows organizations to identify the ethnic and
socio-economic makeup of their current customer base or purchased marketing lists.
Apatar’s CDYNE Demographics connector can be used with any contacts database
to determine the age, race, income, as well as type of residence, median income,
median house value, or median number of vehicles, all without coding.

Ideal for data modeling and marketing

Over half of B2B marketers plan to put more resources against creating marketing
databases, cleaning up customer data, and improving sales force automation and CRM
integration, according to Forrester Research in its \"B2B CMO Investment Priorities
for 2008\" report. Whether you need to build customized marketing campaigns and
determine ethnic or socio-economic information, this new data quality service from
Apatar and CDYNE can be used to tweak your product offerings or advertising messages
to reach your desired target market. Non-profit organizations or companies relying
on donor support can use this data to match other groups or geographic areas to
these traits in order to expand membership base and increase donations and support.

Featured quotes

\"By appending demographic information to contact lists, you can determine when and
where advertising should be placed to achieve maximum results,\" said William
Chenoweth, VP Director of Marketing CDYNE Corporation. \"Using Apatar’s new
data quality service, statistical data from CDYNE Demographics can be integrated
with your customer database to determine the statistical characteristics of your
contacts. It is imperative that an advertiser has the tools to get the most results
for their money.”

“For a business, efficient and profitable marketing campaigns are determined
by the quality of customer data,” said Renat Khasanshyn, CEO and founder of
Apatar. “The CDYNE Demographics Web service can help companies better select
target groups and learn more about their customers. With Apatar’s visual
drag-and-drop interface, this source of useful socio-economic information can be
integrated with your database or CRM system in minutes.”

CDYNE Demographics features and benefits:

- Delivers statistical data about customers and target groups
- Accelerates data modeling and marketing
- Helps non-profit organizations or any company that relies on donor support expand
their membership base
- Maximizes collection efforts and determines those debtors displaying the highest
probability to pay
- Enables batch processing

Apatar Open Source Data Integration features and benefits:

- Improve data quality
- Reduce integration and maintenance costs, shorten implementation time
- No coding! Visual job designer and mapping enable non-developers to design and
perform transformations
- Users have the ability to create, publish, share, and re-use data transformations
and output to RSS feeds by monitoring keywords and URLs for both internal and
external systems
- Connectivity to SalesForce.com, SugarCRM, MySQL, Oracle, Microsoft Excel, MS SQL,
Microsoft Access, GoldMine, Sybase, PostgreSQL, InstantDB, BorlandJDataStore, CSV,
Qed, HSQL, Compiere ERP, XML, RSS, ATOM, FTP, POP3, LDAP, WebDav, Autodesk Buzzsaw,
any JDBC data sources, Amazon S3, Flickr, and more
- Job scheduler and synchronization
- Platform-independent, runs from Windows and Linux; 100% Java-based

Related links

CDYNE Demographics connector user guide:
http://apatarforge.org/wiki/display/DQS/CDYNE+Demographics

Pre-built integration mappings:
http://www.apatarforge.org/datamaps/search-for-datamaps-45.html

Pricing

Apatar Open Source is available for free download at www.apatar.com. Commercial
support and maintenance subscription packages start at $1,900 per year. The CDYNE
Demographics Web service is available for subscription from CDYNE.

About Apatar

Apatar is the leading provider of open source software tools for the data
integration market. With powerful Extract, Transform, and Load (ETL) capabilities,
Apatar enables its users to easily link information between databases (such as
MySQL, Microsoft SQL, Oracle), applications (Salesforce.com, SugarCRM), and the top
Web 2.0 destinations (Flickr, Amazon S3). Apatar provides support, training, and
consulting services for its integration solutions. Headquartered in Western
Massachusetts, Apatar operates a development center in Minsk, Belarus. Apatar is
currently used by 3000 organizations and individuals worldwide. For more on Apatar,
please visit www.apatar.com and www.apatarforge.org. More information is available
at Apatar\'s Online Press Room, found at http://www.apatar.com/newsroom/.

About CDYNE

CDYNE Corporation is a leading provider of Web service solutions, which encompass a
wide range of data enhancement, data verification, and communications tools. CDYNE
has been developing and marketing Web services since 1999. CDYNE\'s first products
were developed using XML-based languages to ensure cross-platform compatibility,
which is the essence of true Web services. CDYNE\'s Postal Address Verification and
Correction service was developed to solve the need for real-time address data
cleansing without the need to have clients buy, store, program, and maintain the
enormous United States Postal Service database. CDYNE Corporation\'s
transaction-based billing model was developed with that product to allow clients to
buy only what is consumed affording them further savings. CDYNE Corporation
continued to develop and release Web services products, such as Email Verification,
Phone Verification, and IP2Geo during the following years. This wide range of
products allowed the company to expand its client base across numerous industries
such as E-Commerce, Sales and Marketing, Insurance, Retail, Utilities, Healthcare,
and Banking and Finance. For more: http://www.cdyne.com.


Web Site: http://www.apatar.com

Contact Details: 95 Meadow St., FL 2 Chicopee MA 01013 USA
phone - (213) 784 4915 fax - (703) 564 5628